Dr. Earl Bynum and Jim Vierra announce their powerful partnership between Bynum’s Lrae Entertainment and Vierra’s Fifty Something Records. Their strategic alignment represents a significant collaboration in the Gospel music industry, bringing together two influential figures driven by their shared vision for growth, creativity, innovation, and amplifying the message of Christ. Their collaboration exemplifies the best of both worlds-Lrae Entertainment's fresh perspective on music and ministry and Fifty Something Records' innovative business acumen and ambition.
“Jim Vierra’s unparalleled passion for Christ, Gospel music, and progressive approach made him the ideal partner,”... Read MoreDr. Earl Bynum and Jim Vierra announce their powerful partnership between Bynum’s Lrae Entertainment and Vierra’s Fifty Something Records. Their strategic alignment represents a significant collaboration in the Gospel music industry, bringing together two influential figures driven by their shared vision for growth, creativity, innovation, and amplifying the message of Christ. Their collaboration exemplifies the best of both worlds-Lrae Entertainment's fresh perspective on music and ministry and Fifty Something Records' innovative business acumen and ambition.
“Jim Vierra’s unparalleled passion for Christ, Gospel music, and progressive approach made him the ideal partner,” says Bynum. “Together, we are poised to create something transformative for our current and future artists. This collaboration marks a pivotal moment for Lrae Entertainment, as we now have more expertise to expand our reach, elevate our artists’ careers, and further amplify their voices on a global scale.”
Bynum continues, "Our focus is on long-term development and empowering artists with the tools they need to thrive in an ever-changing music industry. This partnership is not just about the music; it's about redefining what it means to be an artist in today's world."
“Rather than focusing solely on commercial success, our collaboration is deeply rooted in ministry and spiritual purpose,” Vierra explains. “Our shared vision focuses on spiritual guidance rather than rigid business plans, creating uplifting music that blesses listeners, leveraging modern marketing and technology, and maintaining high standards for artist integrity and lyrical content.”
The first joint effort for Lrae Entertainment and Fifty Something Records is a new single release that guides listeners through the Lord's prayer with beauty and emotion. "Glory Forever Amen" is an extraordinary journey of faith and harmony that features the powerful voices of Emoni Wilkins and Royce "The Voice" Mosley. Written by Vierra and produced by Ron Poindexter, “Glory Forever Amen” captivates with an authentic choral-driven arrangement that builds from meditative reverence to triumphant celebration.
By collaborating with rising vocalists, choirs, and orchestras, the creative outcome creates spiritual anthems that feel both grand and intimate. "Keeping the music original is my biggest challenge," states Vierra. "I don't want to mimic what's charting-I want to create something that lasts.”
"Glory Forever Amen" is available now on all digital music platforms. The official music video can be watched and shared on the Fifty Something Records YouTube channel here.
“Jim Vierra and Ron Poindexter have composed a kingdom music choral anthem!" says featured artist Royce “The Voice” Mosley. "Written based on the model prayer taught to us by our Lord and Savior, this beautiful piece is a reminder to look UP to the one who is truly in charge. I am so honored to be a part of this project.”
Together, Bynum and Vierra aim to cultivate more than just hits. They want to build legacies, expand their media presence, and help their artists grow both creatively and professionally. Their goal is to break barriers and make lasting connections with audiences worldwide.
