Gold Frankincense & Myrrh Unveil 'Never Again' Video
GFM (Gold Frankincense & Myrrh) have unveiled their new music video for 'Never Again' taken from their latest EP 'Oh, The Horror!'. The video is the prequel/sequel to the 'Give Me A Sign' video and is part of a trilogy series by GFM.
'Never Again' is a reminder to stop letting other people, or even yourself, get in the way of what you are called to do. There will be times where you feel like you cannot keep going, but it is important that you plant your feet firm on the ground and not waver. Society is going to try to tear you to pieces, but connecting with the One who gives you strength will give you the power to ignore society's actions or words against you and break any and all boundaries or obstacles that you will face in life.
If you enjoy the melodic content of Paramore, and the character themes of Slipknot, then you have found the perfect matchup in GFM. The three sisters of GFM basically came out of the womb playing music; they really had the screaming perfected back then. They started taking music lessons around the age of five, and all three ended up falling in love with music. As they grew up, they decided that they wanted to pursue this love for music professionally, and have been putting blood, sweat, and lots of tears (girls amiright?) into creating a business and career out of GFM. The most important goal of GFM is to use their gifts to reach people for God and to always spread a positive message. The stage is their home, and they want to share their home with their fans.
GFM is not your average teenage girl band... they're sisters for crying out loud. And no, they're not a Christmas band. GFM really got things going on their first trip to Nashville. There, they recorded their first album Identity Crisis and started honing in on their skills and discovering who they wanted to be. A year later, the girls got their first shot at touring. GFM got to meet so many fans across the U.S. and created even more. The demand was so strong for GFM, that they went out again the following year on another U.S. tour. Germany then decided they wanted a taste of GFM and brought the girls over in 2018. GFM was met with thousands of loving fans and ended up being a festival favorite.
With their music, GFM wants to show that women and young people can play music. Music can be encouraging and not just negative. GFM is breaking boundaries in so many areas of the music industry, and in doing so, they are bringing life back to rock and metal. The girls want to show the growth they've experienced through their music. They believe in being open with the fans and showing them the worst and best sides of themselves. They hope to encourage the listeners, help them keep fighting as they are not alone, and they wish to help others become more established in their faith.
GFM comes alive on any stage presented to them. Their favorite thing about playing is the response of the crowd. The way that everyone gets lost in the music mesmerizes them, and the power to control the actions of a room full of people excites them. Beyond the stage, the coolest thing to GFM about shows is the openness of the fans and the impact that their music is able to have on its listeners. They are overjoyed any time a fan explains their life-changing story, especially if they were encouraged by the girls' music. GFM loves getting to know the fans beyond their social media tag.
