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With each album, Britt Nicole has progressed and grown as an artist and with GOLD, she not only produces her own best work, she leapfrogs most current contemporary Christian music artists for what may be the best CCM pop album in years.
Gone are the cute affectations of Britt's prior offerings (I always found her purposeful voice squeaking in
How We Roll
to be cute and appealing in its own way, but a little goofy), replaced by a more polished, mature sound. That's not at all saying that GOLD is in any way stodgy or boring. In fact, this is her most exciting album on nearly every front - production values are of mainstream quality, musically GOLD matches up with anything today's secular radio pop princesses have to offer, and vocally she's in fine, fun form. I'm impressed that Britt doesn't over sing anything - she's got a strong, capable voice but delivers her music without doing vocal gymnastics for flash's sake.
In GOLD, Britt explores some new musical territory while staying strongly in the pop genre. The bridge of "Breakthrough" even features a few bars of dub-step-like stuff, which works in the most intense song on the album. (With raised eyebrows, I was impressed.) "Amazing Life" is great fun, a clubby dance track. Most of the tunes are pure fun pop songs with instantly catchy hooks with a couple of heart-felt ballads mixed in. The joy of her music is infectious and I'd be surprised if you're not humming along to more than one of the songs on the first listen.
The album is bookended by a couple songs ("Gold" & "Still That Girl") that are bound to inspire and raise the spirits of young ladies everywhere. Her messages of one knowing their great worth through redemption seem honest, open, and genuine. Britt's never been one to be a Bible beater in her lyrics (nearly every song could easily pass on secular radio without any "offense"), but when viewed through a Christian prism, there are some profound life-affirming messages on GOLD. One could wish for any number of things in this arena (a debate for another day), but I choose to think of Britt's lyrics like this: Her messages are POSITIVE without exception, espousing the struggle for living a clean life, which is light-years better than the vulgarities on display in most of what's available in her genre. Christians will instantly "get" what she's singing about. Anyone else will probably be inspired anyway, but probably through other life experience. The album is chock-full of lyrics like this example from the song "The Sun Is Rising":
"You're gonna make it
You're gonna make it
The night can only last for so long
Whatever you're facing
If your heart is breaking
There's a promise for the ones who just hold on
Lift up your eyes and see
The sun is rising."
The bottom line is, this is an album you'll be able to proudly share with ANYONE who likes pop music without reservation. It's worth repeating: This may be the best CCM pop album to come along in a long, long time. Enjoy!
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Top reviews from other countries
arnold2ice
Good album but for younger listeners
Reviewed in Canada on July 13, 2013kaufrausch
Berührende & aktuelle christliche Songs
Reviewed in Germany on June 4, 2014Tom
Inspirational lyrics for teenagers tired of Miley Cyrus and the like
Reviewed in the United Kingdom on April 21, 2014