Louder Than The Music

Following the release of the critically acclaimed album ‘Ninety Nine,’ Ayo Shamir assembles members of the 99 crew for his first single drop of 2024. The gritty boom bap production that is Shamir’s calling card remains prominent as Ten Cuidado (Be Careful) Pt. 1 continues to move the producer forward in both the Christian rap and underground hip hop spaces.



Featuring CHH heavyweights Selah the Corner, Da Commissioner, and Prodi Da Prodigal, Shamir displays his talent of curating the perfect artists to bring his tracks to life. The song’s theme focuses on exposing individuals who look to bring destruction and chaos into your life. What is done in the darkness is certain to be uncovered by the Light, so be careful!

Originally from the Bronx, New York, the Mecca of hip hop, Ayo Shamir grew up around deejays and rappers that played a major part in his upbringing. From Spanish music to soul and hip-hop, this wide range allowed him to become the producer he is today. One who is able to create without boxing himself in.