Lecrae & Zaytoven Announce Joint Project, 'Let The Trap Say Amen'
On June 22, 2018, GRAMMY Award-winning recording artist, Lecrae, will release a special mixtape project via Reach Records with fellow GRAMMY Award-winning producer, Zaytoven, entitled Let The Trap Say Amen. Born out of a mutual respect for each other’s work and joined by common faith, the two Atlanta legends came together for a release aimed at bridging understanding and building community, especially in underserved neighborhoods across America often dubbed “The Trap.â€
In a guest editorial Lecrae penned for DJBooth.net to announce the project last week (May 24), The Trap Does More Then Say “Ayeâ€, Lecrae explains, “When I hear the term ‘trap music,’ I don’t think of glorifying the negativity. I think of a soundscape that speaks a certain language. I think of music that tells real stories.†He continues, “There’s a whole other side to the trap that doesn't get exposed...You can’t pigeonhole our communities. Everyone in the Trap ain’t trappin'.â€
Brimming with Zaytoven’s thunderous beats and Lecrae’s vivid storytelling, the 13-track project, Let The Trap Say Amen, is available today (June 1) for pre-order. Download now and receive the first single “Get Back Right†as an instant gratis track.
To bring his message home, Lecrae is hosting a city wide community contest in Atlanta to honor exemplary small business owners, youth entrepreneurs, artists and musicians. Contestants are instructed to submit videos via Instagram using the hashtag #trapsayamen and tagging @lecrae by June 15, 2018. To celebrate the positivity that exists in the trap, on July 6, Lecrae and Reach Records will also host a pop up performance in Atlanta and present the outstanding contest winners with a cash prize. Further details will be announced in the coming weeks.
